VisitDallas
From 2017 to 2021, I was the Art Director working on the VisitDallas brand account. Being the tourism bureau for the city, VisitDallas needed to find fresh ways to promote travel to the Big D. From highlighting landmarks and neighborhoods, to showcasing hidden talents and the local food scene, a keen sense of artistic direction and design was necessary throughout each project.
Welcome to Dallas Mural
Located in Deep Ellum, I collaborated with my amazing coworker Meredith White to design an instagram worthy mural that puts on display Dallas' many iconic landmarks. Bold and bright colors along with lush foliage made for a show-stopping piece that achieved it's goal of not only promoting but beautifying the city. After the design phase, the mural was painted by Tex Moton and Sergio Garcia.
Tradeshow Scarf
When the job came in to design a silk scarf to be worn as part of a uniform at travel tradeshows, I knew it was time to tap into my fine art background. Using VisitDallas blues, I hand illustrated a design that shows the city from the street level, up into the skyline, and then further into the great blue Texas sky and beyond. Each corner hosts a Dallas icon, so no matter how the scarf is folded, there is always a focal point to spark conversation.
Neighborhood Postcards
The city of Dallas has many vibrant neighborhoods each with a very unique vibe. Uptown is glitzy, White Rock Lake is relaxed, Deep Ellum is down to earth, etc. So these promotional postcards were designed to reflect each area's atmosphere, and later sold in the visitor's center. My approach here was to create vectorized silhouettes of everyday people experiencing the vibrancy of Dallas, maintaining a playful attitude and showing fun in every scene.
The Margarita Mile
Did you know that the frozen margarita machine was invented in Dallas? This beloved cocktail is a Dallas staple, and inspired the city to create the Margarita Mile, a collection of all the best and most unique margaritas in town. I was brought on to come up with an eye-catching brand as well as an illustration system to promote this new venture.